Undoubtedly, designing plays a crucial role in building up your brand image, and therefore a good designer is more than essential for every business to be successful. Designing is a lot more than just simple graphics as it requires a specified skill set, critical thinking, creativity, and of course, plenty of experience.
As much as the significance of their work hold, designers are equally crucial to an organization. As a result, they must never be taken for granted by the administration. A significant issue faced by the management of most organizations regarding designers is the ideal way to give feedback to your designer. We all are well-aware of the importance of constructive criticism and proper appreciation in the corporate world; thus, every manager, supervisor, or head of the department must know these tricks and tips for the right feedback to your designer.
Therefore, here we have provided a full-fledged guide on how to give proper feedback to your designer. Let’s go!
No Vague Comments, Please!
Trust me; the worst that a designer can hear are vague comments like “Make it glow” or “Umm…that Spark is missing.” After all, these comments don’t mean anything unless you further brief what’s missing and how to enhance it.
Such Feedbacks doesn’t give your designer sufficient information, leading them to guess what exactly you want. Of course, your designer can’t read up your mind, so unless you provide him with details and examples, he wouldn’t be able to bring what you want in the final design. So yes, statements like “Make it Pop” are a big NO!
Let him be the DESIGNER.
“Change the color to red, no a lighter one….. Now bring that text box on the corner. Yes, looks good..!”
By doing such, you have turned an excellent designer into a pixel pusher robot that is useless without your commands. Now they only care about your approval, instead of growing out of the problem themselves.
Consequently, next time when you assign them a task, you will undoubtedly find a lack of creativity, personalization, and uniqueness. Thus, if you hire someone, then let them be responsible and allow them to have freedom. It will genuinely grow creativity in their designs!
Be clear and specific with requirements
The best way to next level feedback to your designer is by being super clear and specific. You must frame your feedback appropriately and describe whether and what changes you need in color, layout, design, or usability, etc. In this regard, many designers recommend using Tools like InVision that directly specify the changes in the design layout.
With that, make sure to have a clear mind and use concrete terms and not wishy-washy. This way, your designer will be able to come up to your expectations.
Avoid Unrealistic Expectations
Undoubtedly, designers can do pretty magical things, as a great design can amuse even the most difficult minds. So yes, do create a challenge for your designer and expect high, but not unrealistic things.
After all, a logo isn’t capable of (neither it should) expressing a million stories. Similarly, a pamphlet or business card can only portray limited information due to its limited space. Even Photoshop and designing software have their own limitations, so you definitely can’t bring unrealistic expectations.
Thus, keep your boundaries and keep your requirements clear, accessible, and understandable. This way you wouldn’t be disappointed with the results.
Sugar up your suggestions and Criticism
This may be a controversial suggestion, but experienced and well-trained HR managers are well aware of this strategy, to soften the blow of a negative critique. It’s recommended to try presenting any edits or negative aspects of designs in a sugar-coated but realistic way.
You may simply start by praising what you like about the design, whether it is an enchanting colour choice or elegant layout. Then you can slowly move to any areas which you feel have concerns. This way your designer would feel appreciated and understand the changes required. Also, it’s ideal to leave a praising note again in the end.
Being kind and respectful hurts no one, so try being gentle with your words and feedback. Be a bit patient, because most of the time, just a few rounds of feedback, and eventually both you and your designer will fall into the same place.
To provide your designers with feedback that can enhance their performance; try giving out similar examples. You are not a designer; consequently, it might be challenging to explain your designer in the design lingo. What you can do for exceptional examples is to provide graphical samples. This way your designer will quickly grasp what you want!
The Power of Good Feedback
Without any doubt, the most creative things in the world come with collaboration. And that’s precisely why design feedback is so important. If you have ever worked with expert designers, you’d understand that they make a point of asking for feedback early and often. This way it ensures that the client and designer are both on the same page.
Even though it takes less than 5-10 minutes, it’s rightfully capable of providing a multitude of unique perspectives. Plus, it lightens up the weight off your shoulder, allowing your designer to carry on in the right way.
Designing is an art, and art needs collaboration! While giving out feedback, always stay respectable, and never forget to praise the positive aspects. This way that genius designer of yours will feel appreciated, and eventually develop more quality designs.
Trust me, giving out honest and simple feedback that helps is no big deal. Next time, when you are offered to look over an enchanting project, keep these tricks in mind; and you’ll definitely ace it! And all that, while maintaining phenomenal relations with that designing mastermind of yours!